BIOGRAPHY
FLORANIA
Flora Rabitti is a fashion designer, illustrator, creative director and founder of Florania: the independent label that works in a circular way, using regenerated or recovered fabrics and social tailoring.
Born in 1992 in Mantova, she moved to Milan to graduate in fashion design at IED Moda. In 2014 she began her career, before graduation, among more established companies and later in more independent reality. Rabitti interviews work with further studies in other European cities and in 2023 is the recipient of the award “MAX&Co. Design for Change” prize at the 2023 CNMI Fashion Trust awards.
"The Circular Fighters are characters present in everyone's imagination who have always embodied 'circularity' in fashion. They are very positive figures that represent a change in perspective in the fashion world."
&CO.LLABORATION
THE SAILOR
A real sailor can see the ocean in everything.
People are like islands to discover, broken things like treasures to find.
No storm can scare me, because I’m a circular fighter.
&CO.LLABORATION
THE PUNK
Punk doesn’t mean “absence of order”.
It means brotherhood, respecting your environment, getting together.
I don’t want to destroy anything, but to transform everything, because I’m a circular fighter.
&CO.LLABORATION
THE AUNTIE
My friends call me the auntie, because I know how to fix things.
Trousers, socks, love spells…
Everything deserves a second chance, because I’m a circular fighter.
The entire capsule is a journey that transcends time, delving into the heritage of MAX&Co. and blending it with the world of Florania – dreamlike and fanciful, yet with a firm focus on the present. The Circular fighters, dedicated to defending the material, are brought to life through the collection’s prints.
